A reader pointed this out a few days ago: Overstock.com is taking orders for a Pixar "Cars" bookmark that contains a film strip of what appears to be a scene from the original teaser trailer. It's scheduled to be shipped in April.
I find it a bit curious it's being sold on Overstock.com — especially for an item that's not even out. Maybe they're assuming it will be overstocked. Maybe presales were slow.
The same bookmark also is listed at Amazon.com under two prices: one for $18.71, the other for $4.95.