Joliet to launch Route 66 campaign March 31, 2007Posted by Ron Warnick in Attractions, Events, Movies, Restaurants, Theaters, Towns.
After seemingly much indifference to the Mother Road for years, the city of Joliet, Ill., is embracing Route 66 tourism in a big way when it launches its Joliet Kicks on Route 66 campaign on June 2.
According to the Herald-News:
- The Joliet Area Historical Museum will have a bunch of interactive displays, including watching a “drive-in” movie about Route 66 in couches shaped like cars, lounging in a “Magic Fingers” bed in a mock motel room that shows episodes of the “Route 66″ TV show, and a photo booth that provides different Route 66 backdrops.
- The Rich & Creamy ice cream stand will feature plenty of neon lighting and Jack and Elwood from the Blues Brothers dancing atop it.
- A “Route 66 Park” will have informational signs directing tourists to area attractions. Replica gas pumps also will be placed in front of select attractions, such as Rialto Square Theatre.
A few more details can be found on the city’s JolietKicks.com site.
I have to admit, Joliet’s newfound enthusiasm for Route 66 in the past year is intriguing. I have a hunch what sparked it, but I’d like to hear from them what started the sea change. Regardless, it’s a good thing going on here.