Tourism guide gets kicks with Abe

Logan County, Ill., has a new tourism guide coming out soon, and it features both Route 66 and Abraham Lincoln on the cover, reports the Lincoln (Ill.) Courier.

The logo was designed by McDaniels’ Marketing in Pekin. It shows Abe Lincoln tipping his top hat as he drives Illinois U.S. Route 66 in a red convertible.

Bureau director Geoff Ladd said the logo, which features the main themes of tourism in Logan County, will be used in future marketing campaigns.

“We needed to update our offerings and do it in a fun and visually exciting way,” Ladd said. “The logo, the imagery, the organization of the guide — all were designed to get the tourists’ interest and give them everything they need and keep them smiling, too.”

The 47-page guide, also designed by McDaniels’, replaces the Historic Lincoln/Logan County brochure. It includes the main tourism attractions and events in the area. […]
The new booklet includes an updated shopping and dining guide; a calendar of events for 2008 and 2009; more pictures of attractions emphasizing the rich history and bright future of Logan County; and GPS coordinates for many locations (especially hard-to-find attractions).

The guide will be distributed to tourism centers throughout the state and at hotels and at tourism attractions in the region.

You also can request the tourism guide to be mailed to you through this online form here, but only to those in the United States.  But even if you’re in a foreign country, don’t fret. The guide will be available for download in PDF form on April 1.

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