The Fabulous Palm Springs Follies, a Broadway-style music and dance revue in Palm Springs, Calif., has chosen Route 66 as its theme for its upcoming 2008-09 season.
From the news release:
Beginning October 28, 2008, and playing through May 17, 2009, the Fabulous Palm Springs Follies will “travel” Route 66 via music, dance and comedy in its all-new show entitled Get Your Kicks!
“Here at the Follies, we’ve long celebrated the American Experience of the Early- to Mid-20th Century,” says Follies Man Riff Markowitz. “And nothing represents that era more perfectly than the legend and lore of Route 66. Whether the westward migration of Dust Bowl farmers, two young bachelors in a Corvette seeking adventure, easy riders looking for their own personal America, or Dinah telling us to ‘See the USA in your Chevrolet,’ Route 66 was the placeholder for all this and more.”
Guest stars during the production will be Freda Payne (Oct. 28 to Dec. 31), Susan Anton (Jan. 7 to March 7 and May 13-17), and John Davidson (March 10 to May 9).
This is going to be a major attraction and another plus for the road. Over the next few months I will be sharing with you some of the great marketing ideas they will be using as well as the involvement with some of our authors/artists such as Bob Waldmire. They want to make the show and all merchandising/products/advertising hold true to the image of the road.