Route 66 News

More 66 signs in Southern California

Bob Lundy, a Route 66er, sent me a copy of a Rialto (Calif.) Record article about the San Bernardino County Tourism group and its efforts to promote Route 66.

The article dealt with the third annual Taste of Route 66 tour. One of the tour’s aspects was to promote signs the group created, which “combine the cartoonish look from Pixar’s ‘Cars,’ which featured Route 66, and eye-catching colors,” the Record reported.

Each of the “Kicks on 66″ signs was personalized for the cities on the route.

This is in front of the Wigwam Motel, looking east. A traditional Route 66 sign is at left; the new Kicks on 66 sign is at right.

This is in front of the Wigwam Motel, looking east. A traditional Route 66 sign is at left; the new "Kicks on 66" sign is at right.

From left, San Bernardino Mayor Pat Morris, Danny Castro and Bob Lundy present one of the Kicks on 66 signs.

From left, San Bernardino Mayor Pat Morris, Danny Castro and Bob Lundy at one of the "Kicks on 66" sign presentations.

Among the participants was the Juan Pollo restaurant of San Bernardino, owned by Albert Okura, who also owns the Route 66 hamlet of Amboy, Calif. Other stops were El Toro Grill, the Eagle Smog Check station and Sierra Bakery.

Lundy says his signs are more tourism-friendly. Regardless, anyone who is trying to follow Route 66 will appreciate some redundancy in directional signs.

(Photos courtesy of Bob Lundy.)

One thought on “More 66 signs in Southern California

  1. S

    This was great to read. I have seen those signs now I know where they came from.
    They look nice. Yes I have seen more than one type of sign on the dark roads and those signs were very comforting to know I was in the right direction. Bob Lundy, I appreciated the redundancy in directional signs. I got confident when I was driving alone. Thank you San Bernardino County

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