Bob Lundy, a Route 66er, sent me a copy of a Rialto (Calif.) Record article about the San Bernardino County Tourism group and its efforts to promote Route 66.
The article dealt with the third annual Taste of Route 66 tour. One of the tour’s aspects was to promote signs the group created, which “combine the cartoonish look from Pixar’s ‘Cars,’ which featured Route 66, and eye-catching colors,” the Record reported.
Each of the “Kicks on 66″ signs was personalized for the cities on the route.
Among the participants was the Juan Pollo restaurant of San Bernardino, owned by Albert Okura, who also owns the Route 66 hamlet of Amboy, Calif. Other stops were El Toro Grill, the Eagle Smog Check station and Sierra Bakery.
Lundy says his signs are more tourism-friendly. Regardless, anyone who is trying to follow Route 66 will appreciate some redundancy in directional signs.