The Chicago and Illinois Tourist Office reported on a Tweet yesterday that Route 66 was voted by British citizens as “the most iconic road trip in the world.”
That’s not terribly surprising. But a follow-up report this morning shows how powerful Route 66’s allure is:
According to a recent study by the Chicago and Illinois Tourist Board, Route 66 is among the top three travel experiences that travellers would love to have in their lifetimes, with 36 per cent of respondents expressing a preference to complete it.
The findings place it alongside a trip to see the pyramids in Egypt – 47 per cent – and walking along the Great Wall of China – 40 per cent.
Think about that. Of all the tourist destinations around the world, only the Great Pyramids and the Wall of China are bigger destinations for Britons than the Mother Road.
Tourism agencies in general seem to do a pretty good job promoting Route 66. But, if anything, this study indicates that they’re not hyping it enough.