Folks may laugh at restaurant gimmicks like this … until they remember the Big Texan Steak Ranch‘s 72-ounce steak challenge has helped keep it in the public eye for more than 40 years.
This restaurant is Cookin’ From Scratch, near Route 66 in Doolittle, Mo. It boasts of a 66-ounce challenge, which is this:
The challenge consists of a 66oz burger on a 1.25 lb homemade bun, topped with cheese, lettuce, tomato, onions, & pickles. Along with the giant burger comes 1.5 lbs of french fries. Challengers have 66 minutes to finish the delicious feast. Winners receive the meal free, a T-shirt, their picture on the Wall of Fame, and a framed certificate proclaiming their victory.
The 66-ounce challenge stood undefeated until this dude vanquished it on his second try: