Route 66 News

Chevrolet uses Route 66 for inspiration in video contest

Chevrolet wants a video to air during next year’s Super Bowl. It’s asking budding filmmakers to submit their ideas for that ad, and it wants Route 66 as the key inspiration:

You can view the main film for the campaign here.

Here are the rules for submitting the ad:

Round one
Write a script for an iconic 30 second film which captures the unique spirit of the original Route 66 and Chevrolet.

The script for your film should be an epic road trip story or adventure that captures the spirit of Route 66 and Chevrolet! The top five scripts will win serious cash. We will provide feedback on all scripts which will give you a jump start should you decide to produce a video in Round Two.

Round Two
On September 1st, an updated brief will be launched for you to start turning your big idea into a 30″ film for the Super Bowl. You will hear more about this round in July and August 2011.

The grand prize is $25,000, plus the ad airing during the Super Bowl — one of the most-watched television events of the year.

Here’s an ad that was submitted. It’s from India, but it conveys the spirit of the open road well enough: