Route 66 News

Chevrolet uses Route 66 for inspiration in video contest

Chevrolet wants a video to air during next year’s Super Bowl. It’s asking budding filmmakers to submit their ideas for that ad, and it wants Route 66 as the key inspiration:

You can view the main film for the campaign here.

Here are the rules for submitting the ad:

Round one
Write a script for an iconic 30 second film which captures the unique spirit of the original Route 66 and Chevrolet.

The script for your film should be an epic road trip story or adventure that captures the spirit of Route 66 and Chevrolet! The top five scripts will win serious cash. We will provide feedback on all scripts which will give you a jump start should you decide to produce a video in Round Two.

Round Two
On September 1st, an updated brief will be launched for you to start turning your big idea into a 30″ film for the Super Bowl. You will hear more about this round in July and August 2011.

The grand prize is $25,000, plus the ad airing during the Super Bowl — one of the most-watched television events of the year.

Here’s an ad that was submitted. It’s from India, but it conveys the spirit of the open road well enough:


11 thoughts on “Chevrolet uses Route 66 for inspiration in video contest

  1. Ross E Bunch

    No thanks. It was WE taxpayers who bailed out Government Motors but we sure never got our LOAN back. I think the UAW was given 54 percent of the stock. I prefer “FORD.” Goodbye Chevy!

  2. Dwayne

    According to Forbes, GM got $49.5B in federal money. Only $6.7B was an actual loan. The rest was a purchase of 60.8% equity stake in the company.

    So when GM states they paid back the loan, they are talking about the $6.7B, not the entire $49.5B.

    How did GM pay that off since they have yet to turn a profit? The Feds put $13.4B of the aid money into an escrow account & it is THAT money, cash given by the feds, to pay back the loan, again cash from the feds. So they paid back a loan with money that was given to them by the people that loaned them the money.

    I agree with the first comment, GM can go hang. I’m not about to produce a free commercial for them.

      1. Ron

        I question letting GM “go hang,” as I believe that letting it go out of business would have created extremely dire consequences for our economy and country.

    1. Ron

      Not sure. I’ve seen conflicting information. I’m inclined to believe the loan indeed was repaid, with a lot of arguments over semantics and technicalities following it.

  3. Ross E Bunch

    WHY didn’t FORD need a bailout? And how many of GM’s “VOLTS”
    have been sold? Hey, I drive a Chevy S-10 so I like their product, Ron, but I don’t think they, GM, should be assured of success by
    our tax dollars. Are we setting a trend here? Failure not allowed?

    1. Ron

      Oh, failure is definitely allowed. Look no further than Circuit City and Lehman Brothers. The problem is the failure of domestic auto production would have outsized effect on our economy.

      I’m as free market as the next person. But I’m also a pragmatist, not an ideologue. I’m not such a purist to oppose a relatively small amount of tax money to prevent a catastrophic domino effect on our economy. Even a deficit hawk such as Sen. Tom Coburn voted for TARP to prevent a “30 percent unemployment rate” (his quote, not mine).

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