Interstate 15 in Rancho Cucamonga, Calif., this week received new signs — in both directions — that direct motorists to Foothill Boulevard, aka historic Route 66.
According to the Daily Breeze in Torrance, Calif:
“It’s my intent to again let the people know that this is part of Route 66,” said Edward Dietl, vice president of the California Historic Route 66 Association.
Dietl worked with city officials to install the brown signs that read “Historic Route 66, Foothill Boulevard Next Exit.”
“People come down from the 15 (Freeway) from Las Vegas and bypass Foothill Boulevard because they don’t know it’s Route 66 and go to Santa Monica instead,” he said.
“What I’m intending to do is bring the traffic tourism to come down the 15 and see the sign and get off onto Foothill Boulevard. That would bring in a lot of tourism tax dollars to the businesses and follow Route 66 through its termination and get us some local taxes.” […]
Rancho Cucamonga officials have been working for about a year with state transportation officials to meet the proper requirements to get the signs approved, Councilman Sam Spagnolo said.
This sort of directional sign has been part of many of the other Route 66 states. So it seems like a “better late than never” situation. But it’s good it happened.
UPDATE: The San Jose Mercury News has photos of workers installing the signs.