The Joliet Restaurant in downtown Joliet, Ill., has renamed itself to the Joliet Route 66 Diner to take advantage of the town’s Mother Road heritage, according to The Herald-News in Joliet.
The newspaper reported:
A few months ago, Tom Mahalik, marketing vice president for the City Center Partnership, came up with an idea to rebrand the restaurant at 22 W. Clinton St. to tie in with the city’s Route 66 heritage.
Restaurant co-owners John and Valentina Georgouses happily went along for the ride.
“It was a great idea,” John Georgouses said. “It’s not only good for the restaurant, it’s good for downtown, too.”
I’m sure that the Joliet Area Historical Museum, which also touts the town’s Route 66 heritage, sits just 1 1/2 blocks away didn’t hurt.