About a week ago, a new ad for Route 66 Beer showed up on the Internet:
Another ad was posted earlier in the month, although details were sketchy about the product — other than the company was based in London and the only place in the U.S. to buy the beer was New York City.
But Aaron Maughan, a public relations officer for London-based Protege International, found me. Protege is the marketer for Route 66 Beer, and Maughan told me this in an email:
Using a unique recipe and American ingredients (especially Yakima Valley cascade and cluster hops), Route 66 Beer is full bodied, bolder and more satisfying.
Distributed by Central States Beverages in Kansas and Missouri, Route 66 Beer is now available on draft in all the best bars in Kansas City (MO).
From November bottles will be available in Kansas City with Route 66’s eye-catching new label that represents the endless possibilities, the truly inspiring American experience that is the Mother Road, Route 66. This will be rolled out nationally. Keep a look out for it in a bar near you.
In a follow-up email, Maughan said Route 66 Beer is brewed in Wisconsin.
The website’s store locater still wasn’t updated as of this writing. But Maughan said the site would be refurbished in the coming weeks.