The mobile bookstore — basically a tricked-out moving truck — will make several appearances at book events this year. This is the one most relevant to the Mother Road:
In October, in conjunction with the National Steinbeck Center’s kickoff of the 75th Anniversary of the publication of John Steinbeck ‘s Pulitzer Prize-winning The Grapes of Wrath, (published by Penguin), the Penguin Book Truck will travel West on Route 66 from Oklahoma to California, following the route of the fictional Joad Family and stopping at numerous museums, universities and historical sites along the way.
The Penguin Book Truck and Pushcart will stock books from all Penguin Group imprints and include a wide selection of titles by authors ranging from Patricia Cornwell to John Green , Elizabeth Gilbert to Khaled Hosseini , Nate Silver to Sylvia Day as well as Penguin Classics. The selection will also be customized for individual events. […]
Featuring Penguin’s iconic orange logo the Penguin Book Truck is 27 feet long with 96 linear feet of bookshelves on both sides. The truck is LED lit for nighttime events, has awnings to protect shoppers from the elements, and cafe tables and chairs where browsers can sit and authors can sign books.