Andrew Evans, a prominent writer for National Geographic with his Digital Nomad blog, in a matter of days will travel the full length of Route 66 for Brand USA, a public and private partnership that promotes international travel to the United States.
The announcement of the trip, made in Chicago this morning, contained these details:
For the last 126 years, National Geographic has helped Americans discover the rest of the world. This year, we’ll be helping the rest of the world discover America. This week, I embark on my first in a series of Great American Road Trips. I am especially thrilled to be driving the entire length of America’s Historic Route 66, from Chicago all the way to Los Angeles. The Mother Road represents the evolution of America as a nation, and I can’t think of a better way to see and experience my country then exploring this epic 2,488-mile highway.
I invite all of you to follow along (on this blog, and on Twitter) as I drive the entire length of Route 66, and then embark on a series of other Great American Road Trips in my own wonderful and exotic country, the big, bold and beautiful USA.
It’s going to be really fun.
Last fall, Evans spent a few weeks traveling the state of his birthplace, Texas, for National Geographic. Stops in the Lone Star State included a vintage fashion store on Route 66 in Amarillo.
I’ve read a few of Evans’ blog posts in the past, and he’s ideal for this new assignment. He travels with open ears and eyes, with few apparent preconceptions.
As Evans’ blog noted, Brand USA will also publicize nine other road trips this year, including the Blues Highway, Great River Road, Oregon Trail and the Pacific Coast Highway.
A recent report said Brand USA’s efforts generated $7.4 billion (with a “b”) in economic impact and created more than 50,000 jobs in 2013. And in recent weeks, Brand USA has cranked up its promotional engine for Route 66 by releasing a series of videos in various languages.