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Will the Route 66 festival transform Kingman? July 23, 2014

Posted by Ron Warnick in Attractions, Motels, Museums, Restaurants, Towns.
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The Kingman Daily Miner newspaper posted an interesting article this week about Route 66’s growing economic influence and whether the upcoming International Route 66 Festival will transform the host town of Kingman, Arizona.

The article borrows heavily from the influential Route 66 Economic Impact Study and anecdotal evidence on how Route 66 affects other towns, including examples in Kingman itself.

The whole story is worth reading in full. But one angle that’s been overlooked is Kingman lacks a key Route 66 hub to attract significant crowds of tourists.

Here are several towns that thrive with Route 66 tourism because of a must-stop Route 66 hub, and a nearby town that often gets passed by because it doesn’t:

  • Stroud, Oklahoma, which has the Rock Cafe, vs. Bristow, Oklahoma.
  • Seligman, Arizona, which has Angel Delgadillo’s barbershop and the Snow Cap Drive-In, vs. Ash Fork, Arizona.
  • Pontiac, Illinois, which has the Illinois Route 66 Hall of Fame and Museum, vs. Chenoa, Illinois.
  • Arcadia, Oklahoma, which has Pops and the Round Barn, vs. Luther, Oklahoma.
  • Tucumcari, New Mexico, which has the Blue Swallow Motel, vs. Santa Rosa, New Mexico.

That’s not to say that Kingman isn’t trying to set up a Route 66 hub. The Powerhouse Museum and Mr. D’z diner are worthwhile stops, but neither yet has the cachet of becoming indisputable destinations for Route 66 travelers.

This doesn’t mean Kingman should quit trying, either. Tulsa, for example, lacks a big destination for Route 66 travelers, but that doesn’t mean still-new Woody Guthrie Center or the long-planned Route 66 museum won’t eventually become one. In the case of Kingman, perhaps something else — such in its historic downtown — will eventually develop into a big attraction.

The point of this post is folks in Kingman shouldn’t get too excited over the effect of one little festival. If Kingman becomes transformed, it will be because of its entrepreneurs or historic preservationists over a period of years, not because of a four-day event.

(Image of the Kingman Club sign in Kingman, Arizona, by Tom Roche via Flickr)

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