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Route 66 News

Best Western Route 66 program pays dividends

Longtime readers of this website may remember Best Western hotels launching The Kicks on Route 66 Tour campaign.

In short, the campaign provided an interactive list of attractions along Route 66 and encouraged participation using social media and geocaches.

I recently wondered how well this campaign worked for Best Western. Then this video popped up a few days ago that provided an answer:

Route 66 Video Final from Lizz Torgovnick on Vimeo.

In short, the campaign led to an increase in Best Western’s revenue, web traffic, reactivation of Best Western Reward memberships and a bunch of new signups.

I’m not passing along this information to plug a motel chain (each Best Western hotel is individually owned). But it shows Route 66 is a viable avenue to increasing revenue. And a few mom-and-pop businesses along the Mother Road might be able to borrow a few ideas to launch their own money-making campaigns.

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2 thoughts on “Best Western Route 66 program pays dividends

  1. Steve S.

    Route 66 is like a electric wall outlet. People that own a business along 66 need to plug into it and take in all that energy.

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