Rich’s Famous Burgers recently announced on social media that it would soon move into the closed Weir on 66 restaurant site in Cuba, Missouri.
Weir on 66, housed in a former Phillips 66 cottage-style gas station built along Route 66 in 1932, closed for good in early July after four years there.
In a follow-up post on Facebook, Rich’s stated it would keep the station’s original colors after a mockup of the site caused a stir.
“We’re just putting our sign on there and we will be adding a parking lot on the side of the building for extra parking,” the restaurant stated.
Rich’s Famous Burgers said it would be open daily, serving breakfast and lunch.
Rich’s has locations in Sullivan, St. James, Steelville, St. Louis and Owensville in Missouri, with another slated to open quickly in Pacific.
The regional chain dates to 1955. Rural Missouri posted a story about Rich’s a few years ago, including this intriguing excerpt:
The most popular and signature burger might make you do a double take. The Jam Burger starts with Angus beef cooked to your liking which is topped with two slices of thick-cut sugar-cured bacon, a scoop of peanut butter and Rich’s hot homemade strawberry pepper jam and served between slices of Texas toast.
“Some people are skeptical, but once you take a bite it all makes sense,” says Jason, a Crawford Electric Cooperative member. “You get the burger and the sweet peanut butter, salty bacon and then strawberry flavor with the pop of the hot strawberry and peppers at the end. It just starts dancing in your mouth.”
It also offers a Big Cheesey sandwich and other specialties.
Joanie Weir, with her children Sam and Haley, initially opened their restaurant in Cuba in 2016 as The FourWay restaurant.
Her brothers, Patrick and Danny Weir, came on board, rebranding it as Weir on 66.
(Image of Weir on 66 restaurant in Cuba, Missouri, via Facebook)