MOFILM recently ran a video contest for Chevrolet's Route 66 campaign where entrants were vying for $8,000 in cash, two tickets to the Lollapalooza music festival in Chicago, round-trip tickets, accommodations, and screening of the film at MOFILM's awards night. The contest wanted entrants to "re-create the spirit of Route 66." MOFILM also is running … Continue reading Winners of the Lollapalooza Route 66 Chevy ad contest
Category: Television
Brother takes a cruise down the Mother Road
UPDATE 8/19/2011: Video links have been updated. Brother, the company that makes label printers, took a film crew down Route 66 to get real people's stories for what appears to be an ad campaign. The main ad that puts them all together: https://youtu.be/BIbEofkEKvw Here's a segment about Ron "Tattoo Man" Jones. This was shot at … Continue reading Brother takes a cruise down the Mother Road
Route 66 TV channel launches on YouTube
This got posted by the newly formed Route 66 TV channel on YouTube over the weekend: https://youtu.be/HHAl-WtCS5c Here's the description of the video: The inaugural episode of Route 66TV. Join us for each episode as host Jim Conkle takes you on a journey down the "Mother Road" discovering the past, present and future of the … Continue reading Route 66 TV channel launches on YouTube
“Serving homemade food from scratch”
I'm glad to see this finally show up on YouTube: the Food Network's "Diners, Drive-Ins and Drives" paid a visit to Emma Jean's Holland Burger Cafe on Route 66 in Victorville, Calif., a few years ago. https://youtu.be/n3ILD8Tfbd4 The food is fabulous, and the retro atmosphere at the restaurant almost matches it.
A real Route 66 for Chevy’s Route 66 campaign
A few weeks ago, we told you about Chevrolet's video contest for a new ad that will air during the Super Bowl. Budding videographers can use any location, as long as it evokes the "spirit" of Route 66. Dakota Snider and Hunter Workman's entry apparently has upped the ante. How better to evoke the spirit of … Continue reading A real Route 66 for Chevy’s Route 66 campaign
Two-steppin’ back in time
Someone posted a newscast video from circa 1987 by the now-defunct KTSP-TV in Phoenix about Bert's Country Dancin', a place that held dances only on Saturday nights on old Route 66 between Hackberry and Valentine, Ariz. https://youtu.be/ukXZbnB5gPQ This site had a bit more information about Bert's: That was when Bert Denton, a retired cowboy and sometimes … Continue reading Two-steppin’ back in time
Chevrolet uses Route 66 for inspiration in video contest
Chevrolet wants a video to air during next year's Super Bowl. It's asking budding filmmakers to submit their ideas for that ad, and it wants Route 66 as the key inspiration: You can view the main film for the campaign here. Here are the rules for submitting the ad: Round one Write a script for … Continue reading Chevrolet uses Route 66 for inspiration in video contest
Cadillac uses Route 66 to market to Chinese
Taking note of the growing affluence of the Chinese market, Cadillac used the allure of Route 66 during this rather epic three-minute commercial to tout the automaker's Chinese vehicle. Autoblog reports: In a new short film for the Chinese-market SRX, Cadillac attempts to bridge East with West via Route 66. The ad shows actress and … Continue reading Cadillac uses Route 66 to market to Chinese
Missouri TV station posts Route 66 clips online
KYTV (KY3) in Springfield, Mo., a few weeks ago produced and broadcast a one-hour special, "Celebrate the Ozarks: Route 66." Tim Leimkuhler, a news photographer at KY3 and producer of the program, says the program dealt with the Mother Road from Rolla, Mo., to just across the border in Galena, Kan. He promised to eventually … Continue reading Missouri TV station posts Route 66 clips online
TV show about Route 66 airs tomorrow
"Access Rewind," a television show which focuses on people and attractions in the Inland Empire of Southern California, is airing a one-hour Route 66 special tomorrow. Here's a sneak peek: https://youtu.be/KslZyfGK43w The Facebook page of "Access Rewind" is here. The show is produced by Inland Empire Media Group, based in San Bernardino. Local television listings … Continue reading TV show about Route 66 airs tomorrow