Route 66: The Road Ahead Initiative wants a new name, logo

Route 66 The Road Ahead

The folks behind the Route 66: The Road Ahead Initiative are hoping someone in the community can come up with a new name and logo for the group with a contest.

From the news release this week:

The past two years, a group of Route 66 stakeholders, facilitated by the World Monuments Fund and the National Park Service, have been working to establish a new organization dedicated to fostering collaboration among all Route 66 stakeholders, with a specific mission to revitalize and sustain Route 66 as a national icon for the benefit of all Route 66 communities, travelers and businesses/attractions through collaborative partnerships focused on promotion, preservation, research/education and economic development.

But let’s face it: As an organizational name – “The Route 66: The Road Ahead Initiative” is something of a mouthful! So we’re holding a contest to come up with a name and logo for this new organization – and everyone everywhere is invited to take part.

The goal is to identify an easy to remember name and a quickly recognizable logo, which reflect the mission of the Road Ahead Initiative and assist in efforts to market, promote, and establish a brand for this new organization.

The guidelines are here. If you have only an idea for the name, you can send that. If you have only an idea for the logo, you can send that as well. The deadline is April 18. The winner or winners will be selected by May 6.

The application is here.

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