Touch Media, creator of the Route 66 Navigation app and publisher of the Mother Road Route 66 Passport, announced this week it is planning a Route 66 Centennial Passport in time for the highway’s 100th birthday in 2026.
According to a news release from the company:
As planned it will be sold separately from the annual edition of the Mother Road Route 66 Passport, will have additional content, and with a special gold cover, will become a valuable addition to the Route 66 enthusiasts’ collection.
The first planning sessions with the United States project team that includes illustrator Joyce Harbin Cole, and historian and author Jim Hinckley took place during the recent tour. The project was also discussed with tourism officials and organizers involved with development of Route 66 centennial events.
“We are open to all those who are interested in preparing unforgettable experiences for tourists when traveling on Route 66 as part of the centennial celebrations, and we are happy to welcome them to our project team,” adds Jan Švrček from Touch Media.
Priority for participation in the centennial passport will be given to current sponsors and people that have been supporting the Mother Road Route 66 Passport project. However, the centennial passport will represent a new and unique promotional opportunity for other businesses and communities as well.
Touch Media in 2019 introduced its first edition of the Mother Road Route 66 Passport. Designed as a
customizable souvenir, it provides incentives for travelers to stop at visitor centers, participating businesses and museums.
The company also published an e-book about Route 66 travel planning in eight languages. Touch Media also is associated with the popular Historic 66 social media network.
(Image of the current Route 66 Passport courtesy of Touch Media)