National Cowboy & Western Heritage Museum in OKC plans an immersive exhibit

The National Cowboy & Western Heritage Museum in Oklahoma City is planning an immersive exhibit that will take visitors on a virtual journey through the West.

The Tulsa World reported the museum is partnering with Lighthouse Immersive, the company behind the “Immersive Van Gogh” in Oklahoma City last year.

The exhibit, which will be located in the museum’s west hallway, will be a large-scale, floor-to-ceiling projected display that will encircle visitors in western vistas, immersing them in the sights and sounds of the American frontier as an introduction to the museum’s other galleries.

The project is part of museum’s “Live the Code” capital campaign announced last month, which will raise $40 million to modernize its guest experiences and infrastructure.

Here is a sample of what Lighthouse Immersive does:

The first phase of the project has a projected launch date of March 2024.

The National Cowboy and Heritage Museum is a popular destination for Route 66 travelers, especially among foreigners traveling in the West for the first time. The museum also sits near two alignments of Route 66.

(Artist’s rendering of immersive exhibit planned for the National Cowboy & Western Heritage Museum in Oklahoma City)

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