The Barc-ee’s near Route 66 in Marshfield, Missouri, recently announced its temporary closure and a forthcoming name change weeks after Buc-ee’s sued it for trademark infringement.
Barc-ee’s announced the closing on Facebook and added: “We’ll be announcing our brand new name, fresh new look, and our next location as we step into this new chapter with vision and boldness. … The fight’s not over. Our journey has just begun.”
Subsequent posts showed a new, animal-themed logo, but no new name as of this writing.
Barc-ee’s announced last summer it would open a pet-friendly development near Interstate 44, only 17 miles east of an existing Buc-ee’s in Springfield.
Barc-ee’s was the brainchild of John Lopez, who opened an Old Route 66 Wellness dispensary, K9s for Camo Inc. and the Howliday Inn Pet Resort in the area.
Buc-ee’s filed the trademark infringement lawsuit in March, alleging the Barc-ee’s logo was a “colorful imitation” that ”mimics important aspects of the iconic Buc-ee’s logo.”
Barc-ee’s announced about the same time it was temporarily closing due to “unexpected construction challenges.”
Buc-ee’s has 50 locations, mainly in its home base of Texas, but in recent years it has expanded outward in its territory.
(Image of the Barc-ee’s logo that drew the ire of Buc-ee’s lawyers)