S&H Green Stamps launched an official Route 66 Centennial Celebration Project, bringing together two icons of Americana in a case of nostalgia meeting nostalgia.
S&H Green Stamps were a staple along Route 66 during its heyday, with many businesses offering them as a reward for loyal customers.
“S&H Green Stamps and Route 66 are two enduring symbols of mid-century America, evoking memories of family road trips, roadside diners, and the simple joy of earning rewards for everyday loyalty,” Carl Norloff, CEO of S&H Green Stamps, said in a news release.
The S&H Route 66 Centennial Celebration Project reimagines that legacy for a modern audience while honoring the brand’s historic connection to the Mother Road.
“As we approach the Route 66 centennial, we’re thrilled to reunite these nostalgic icons, while supporting the communities, businesses, and travelers that keep its legacy alive,” he added.
S&H Green Stamps will provide communities along Route 66 with a suite of engagement tools and support, including promotional events, consumer rewards, social media exposure, and access to thousands of existing members.
The initiative is designed to help businesses, attractions and local nonprofits uniquely engage consumers, while highlighting the value and legacy of Route 66.
“Route 66 has always been about connection — between people, places and communities,” said Bill Thomas, chair of The Road Ahead Partnership and commissioner of the Route 66 Centennial Commission. “As an official Route 66 Centennial project, this initiative honors the shared history of the Mother Road while creating new opportunities for businesses and nonprofits to connect with travelers and supporters nationwide. It’s a powerful example of how nostalgia can be transformed into meaningful economic and community impact.”
The S&H Green Stamps Route 66 Centennial Celebration Project supports the broader goals of The Road Ahead Partnership and the Route 66 centennial to celebrate, preserve and promote the cultural, economic and historic significance of the Mother Road.
For more information, visit the S&H Green Stamps Route 66 Centennial Celebration Project.
Route 66 News published a story in November about the revived S&H brand here.
(Illustration via the Route 66 Centennial website and Route 66 Road Ahead Partnership)