The once-declining Americana Motor Hotel in Flagstaff, Arizona, is slated to reopen in late spring after extensive renovations and a rebranding by Practice Hospitality.
A news release a few days ago contained some details about the motel:
- RETRO-FUTURISTIC DESIGN: Designed by Andrew Alford, former Chief Creative Officer of Graduate Hotels, the reimagined Americana Motor Hotel draws inspiration from the region’s deep ties to astronomy, surrounding nature and an idyllic, yet nostalgic vision of the future. The inn will welcome travelers with 89 artful rooms and a vibrant design that celebrates utopian optimism with colorful touches, from geometric carpets to in-room disco balls, and captivating focal points like lobby walls that change from warm desert shades to the deep hues of a night sky depending on which way guests walk through the space.
- ROADSIDE OASIS: On-property amenities include “dive-in” movies in the year-round heated pool, bikes to venture around town, an expansive backyard with firepits, games and telescopes to explore the star-spangled sky. Guests can fuel up after a day of adventure at Far Out Food, the property’s walk-up dining concept serving burgers, fries and ice cream.
The hotel at 2650 E. Route 66, built in 1962, is touted as a “retro-futuristic oasis” that is “reimagining the classic roadside retreat.”
According to county property records, Intercontinental Investments deeded the hotel to California-based Americana Hotel Ventures in August 2021.
The new owners probably acquired the property right in time. Online reviews of the hotel had been pretty terrible.
(Images of the Americana Motor Hotel courtesy of Practice Hospitality)