Tourism recovering rapidly in Amarillo region after COVID-19 pandemic

In another sign Route 66 is recovering after the COVID-19 pandemic, Amarillo reported stronger-than-expected tourism numbers in late 2020. KAMR-TV in Amarillo got some interesting data from the Amarillo Convention and Visitors Bureau: What they saw was last quarter of 2020 numbers outperforming numbers they saw in 2019, which itself was a growth year for … Continue reading Tourism recovering rapidly in Amarillo region after COVID-19 pandemic

Food trucks, other improvements coming to Cadillac Ranch site in Amarillo

Those who've driven by the iconic Cadillac Ranch on Amarillo's west side in recent days may have noticed some changes there lately, including food trucks near the art installation. The food trucks and a Cadillac Ranch merchandise trailer began parking near the site when warmer weather and bigger tourist crowds arrived this spring. The food … Continue reading Food trucks, other improvements coming to Cadillac Ranch site in Amarillo

Amarillo City Council approached about Route 66 water tower project

The San Jacinto Neighborhood Association and the Historic 6th on Route 66th Association have approached the Amarillo City Council about changing an ordinance so a Route 66 shield could be painted on the big water tower at 6th Street (aka Route 66) and Independence Street on the city’s west side. As previously reported in February, the … Continue reading Amarillo City Council approached about Route 66 water tower project

Agreement keeps American Quarter Horse Association headquarters in Amarillo

After hearing overtures from Fort Worth to move there, the American Quarter Horse Association will remain in Amarillo for another 10 years after reaching an agreement over $3 million in incentives from the local Economic Development Corporation. AQHA's headquarters have been in Amarillo since 1946 and is estimated to generate $25 million in economic impact … Continue reading Agreement keeps American Quarter Horse Association headquarters in Amarillo

Amarillo TV station provides details about Barfield Hotel before it opens in April

An Amarillo television station filed an exclusive report about what's to come inside the historic Barfield Hotel when it's scheduled to open in April. KDFA-TV filed the report. Here are a couple of the excerpts: All rooms preserve the original 1920′s decor, with special nods to Barfield creator, M.D. Oliver.“We want to give homage back … Continue reading Amarillo TV station provides details about Barfield Hotel before it opens in April

Money being raised to paint Route 66 shield on Amarillo water tower

Two associations in Amarillo, Texas, and the state's Route 66 association are joining forces to raise funds to paint a Route 66 shield on the city's water tower. Mix 94.1 radio in Amarillo reports the Historic 6th Street on Route 66 Association, Texas Old Route 66 Association and the San Jacinto Neighborhood Association must raise … Continue reading Money being raised to paint Route 66 shield on Amarillo water tower

Jim Livingston’s Route 66 art featured at Amarillo’s airport

Amarillo photographer Jim Livingston, known for his "I Am Route 66" project, recently installed his Route 66 artwork at Rick Husband Amarillo International Airport. According to KAMR-TV in Amarillo, images from popular points along Route 66 are located before the security check and next to the Husband statue. The Amarillo Convention and Visitor Council features … Continue reading Jim Livingston’s Route 66 art featured at Amarillo’s airport

“Two for the Road” episode on PBS-TV features the Texas Panhandle

A PBS-TV show titled "Two for the Road" recently aired a special episode that features the Texas Panhandle, of which a prominent portion includes Route 66 country. The show generously showcases the Route 66 towns of Shamrock, McLean, Groom, Amarillo, Vega, Adrian and Glenrio, along with Palo Duro Canyon, a popular side trip south of … Continue reading “Two for the Road” episode on PBS-TV features the Texas Panhandle

Rihanna paints anti-Trump message on Cadillac Ranch; Trump supporters respond

It's an election year, so that means pro and con messages about presidential candidates will abound on Route 66 in the coming months. That includes at the famed Cadillac Ranch along Route 66 in Amarillo, where pop megastar Rihanna -- the one with 250 million records sold in her career -- spraypainted a message on … Continue reading Rihanna paints anti-Trump message on Cadillac Ranch; Trump supporters respond

Petite woman successfully takes on the Big Texan’s 72-ounce steak challenge

A woman who weighs all of 125 pounds successfully devoured the 72-ounce steak dinner at the Big Texan Steak Ranch in Amarillo in just 40 minutes last month in a video that has gone viral. The competitive eater and bodybuilder, known as Katina Eats Kilos, apparently was one of the first women to complete the … Continue reading Petite woman successfully takes on the Big Texan’s 72-ounce steak challenge