Big Texan in Amarillo marks its 10,000th 72-ounce steak challenge

The Big Texan Steak Ranch in Amarillo earlier this month celebrated its 10,000th contestant attempting to consume its famous 72-ounce steak dinner. The 10,000th dinner was eaten on Sept. 1 by John Lamons, who accomplished the feat just seconds short of the 60-minute deadline to get it for free. The challenge requires one to eat … Continue reading Big Texan in Amarillo marks its 10,000th 72-ounce steak challenge

Barfield Hotel reopens in downtown Amarillo for the first time in 30 years

Officials on Thursday held a grand opening for the Barfield Hotel in the historic Barfield building in downtown Amarillo, the first time the hotel had been open in three decades. The Amarillo Chamber of Commerce and Center City of Amarillo hosted a ribbon-cutting at the site at 600 S. Polk St., according to the Amarillo … Continue reading Barfield Hotel reopens in downtown Amarillo for the first time in 30 years

City of Amarillo advances measure to paint Route 66 emblem on water tower

The Amarillo City Council recently approved a first reading of an ordinance that would allow three groups to paint a Route 66 emblem on a water tower off Sixth Avenue (aka Route 66). According to the Globe-News newspaper, the measure would amend a portion of the city code concerning the regulation of emblems on city-owned … Continue reading City of Amarillo advances measure to paint Route 66 emblem on water tower

Groups need $18,000 by late September to paint Route 66 shield on water tower

The Historic 6th on Route 66 Association, San Jacinto Neighborhood Association and Route 66 Association of Texas need $18,000 more to paint a proposed Amarillo Route 66 shield on a water tower in Amarillo. About $5,000 for the effort has been raised so far. The groups need to raise the rest by Sept. 30, according … Continue reading Groups need $18,000 by late September to paint Route 66 shield on water tower

Tourism recovering rapidly in Amarillo region after COVID-19 pandemic

In another sign Route 66 is recovering after the COVID-19 pandemic, Amarillo reported stronger-than-expected tourism numbers in late 2020. KAMR-TV in Amarillo got some interesting data from the Amarillo Convention and Visitors Bureau: What they saw was last quarter of 2020 numbers outperforming numbers they saw in 2019, which itself was a growth year for … Continue reading Tourism recovering rapidly in Amarillo region after COVID-19 pandemic

Food trucks, other improvements coming to Cadillac Ranch site in Amarillo

Those who've driven by the iconic Cadillac Ranch on Amarillo's west side in recent days may have noticed some changes there lately, including food trucks near the art installation. The food trucks and a Cadillac Ranch merchandise trailer began parking near the site when warmer weather and bigger tourist crowds arrived this spring. The food … Continue reading Food trucks, other improvements coming to Cadillac Ranch site in Amarillo

Amarillo City Council approached about Route 66 water tower project

The San Jacinto Neighborhood Association and the Historic 6th on Route 66th Association have approached the Amarillo City Council about changing an ordinance so a Route 66 shield could be painted on the big water tower at 6th Street (aka Route 66) and Independence Street on the city’s west side. As previously reported in February, the … Continue reading Amarillo City Council approached about Route 66 water tower project

Agreement keeps American Quarter Horse Association headquarters in Amarillo

After hearing overtures from Fort Worth to move there, the American Quarter Horse Association will remain in Amarillo for another 10 years after reaching an agreement over $3 million in incentives from the local Economic Development Corporation. AQHA's headquarters have been in Amarillo since 1946 and is estimated to generate $25 million in economic impact … Continue reading Agreement keeps American Quarter Horse Association headquarters in Amarillo

Amarillo TV station provides details about Barfield Hotel before it opens in April

An Amarillo television station filed an exclusive report about what's to come inside the historic Barfield Hotel when it's scheduled to open in April. KDFA-TV filed the report. Here are a couple of the excerpts: All rooms preserve the original 1920′s decor, with special nods to Barfield creator, M.D. Oliver.“We want to give homage back … Continue reading Amarillo TV station provides details about Barfield Hotel before it opens in April

Money being raised to paint Route 66 shield on Amarillo water tower

Two associations in Amarillo, Texas, and the state's Route 66 association are joining forces to raise funds to paint a Route 66 shield on the city's water tower. Mix 94.1 radio in Amarillo reports the Historic 6th Street on Route 66 Association, Texas Old Route 66 Association and the San Jacinto Neighborhood Association must raise … Continue reading Money being raised to paint Route 66 shield on Amarillo water tower