The Route 66 Main Street of America Centennial Caravan, organized by the Route 66 Road Ahead Partnership and other partners, recently announced its daily schedule for a summer road trip celebrating 100 years of the world’s most iconic highway. The caravan, made up of representatives from all eight states the highway passes through, will depart Saturday, June 6, from Santa Monica and … Continue reading Main Street of America Centennial Caravan coming to Route 66 next month
Tag: Best Western
Best Western Route 66 program pays dividends
Longtime readers of this website may remember Best Western hotels launching The Kicks on Route 66 Tour campaign. In short, the campaign provided an interactive list of attractions along Route 66 and encouraged participation using social media and geocaches. I recently wondered how well this campaign worked for Best Western. Then this video popped up a … Continue reading Best Western Route 66 program pays dividends