Road Ahead Partnership, S&H Green Stamps launch free loyalty program membership to aid Route 66 businesses

The Route 66 Road Ahead Partnership and S&H Green Stamps launched a collaboration designed to strengthen small businesses and tourism along historic Route 66. Through the initiative, eligible businesses along the Route 66 corridor will receive one year of free membership in the S&H Green Stamps Community Program, a digital loyalty platform rooted in one of … Continue reading Road Ahead Partnership, S&H Green Stamps launch free loyalty program membership to aid Route 66 businesses

Route 66 Road Ahead Partnership launches Preservation and Economic Development Grant Program

Applications for the Route 66 Road Ahead Partnership's 2026 Preservation and Economic Development Grant Program will be accepted in July. The grant program is an official Route 66 Centennial Activity, as designated by the U.S. Route 66 Centennial Commission. The program assists businesses and attractions along historic Route 66 seeking to remain in operation, reopen, preserve … Continue reading Route 66 Road Ahead Partnership launches Preservation and Economic Development Grant Program

Main Street of America Centennial Caravan coming to Route 66 next month

The Route 66 Main Street of America Centennial Caravan, organized by the Route 66 Road Ahead Partnership and other partners, recently announced its daily schedule for a summer road trip celebrating 100 years of the world’s most iconic highway. The caravan, made up of representatives from all eight states the highway passes through, will depart Saturday, June 6, from Santa Monica and … Continue reading Main Street of America Centennial Caravan coming to Route 66 next month

2LaneLife announces cross-country Route 66 journey to celebrate centennial

2LaneLife is embarking on a cross-country journey along Route 66 in celebration of the highway's centennial and the United States’ 250th birthday. The project aims to raise awareness of the highway and encourage travelers to experience it firsthand. The team will begin their journey in April in Milwaukee, picking up Harley-Davidsons for the ride, and then travel from … Continue reading 2LaneLife announces cross-country Route 66 journey to celebrate centennial

Running for ALS trek designated as an Official Route 66 Centennial Project

The Running for ALS initiative, where a Spaniard will run the length of Route 66, was recently designated an Official Route 66 Centennial Project by the Route 66 Centennial Commission. Enric Casacuberta, of Catalonia, Spain, who lost a friend to amyotrophic lateral sclerosis, better known as Lou Gehrig's Disease, will run the length of Route 66 over … Continue reading Running for ALS trek designated as an Official Route 66 Centennial Project

Official Route 66 Centennial bumper stickers now available

Route 66 enthusiasts and supporters can now celebrate the Route 66 centennial with newly released commemorative bumper stickers. The collection features nine bumper stickers — one representing each of the eight states traversed by Route 66, plus a special national Route 66 Centennial design. Each bumper sticker is priced at $10. “These bumper stickers are … Continue reading Official Route 66 Centennial bumper stickers now available

Acts, events announced for Route 66 Centennial Kickoff event

The official Route 66 Centennial Kickoff event on April 30-May 3 in Springfield, Missouri, will include a live telecast, a bunch of prominent country and rock acts and a nationally known actor as the emcee. The kickoff concert begins at 5 p.m. that day at Great Southern Bank Arena. The concert will be hosted by … Continue reading Acts, events announced for Route 66 Centennial Kickoff event

19 Route 66 Preservation & Economic Development Grants announced

The Route 66 Road Ahead Partnership recently announced the awarding of 19 grants totaling more than $40,000 to Route 66 businesses and attractions. Each recipient receives $2,125 from the Route 66 Preservation & Economic Development Grant Program. These are the recipients: VFW Post 6306 on Route 66 in Topock, Arizona, will commission the painting of … Continue reading 19 Route 66 Preservation & Economic Development Grants announced

Rhys Martin named Tulsan of the Year by TulsaPeople Magazine

Rhys Martin, president of the Oklahoma Route 66 Association, manager of the Preserve Route 66 Initiative and a member of numerous other Route 66 groups, earned the annual Tulsan of the Year honor by TulsaPeople Magazine. The magazine chose Martin because of his years of advocacy for Route 66 -- especially with its centennial starting … Continue reading Rhys Martin named Tulsan of the Year by TulsaPeople Magazine

“Rediscovering Route 66 – One Miniature Mile at a Time” named an official centennial initiative

In celebration of the approaching centennial of the Mother Road, “Rediscovering Route 66 – One Miniature Mile at a Time,” by teen photographer Anthony Schmidt, has been designated an official Route 66 Centennial Project. The designation recognizes the project’s commitment to celebrating, preserving and reimagining the legacy of Route 66 as it enters its second century. … Continue reading “Rediscovering Route 66 – One Miniature Mile at a Time” named an official centennial initiative