New Albuquerque welcome sign on Route 66 goes live

A large neon sign that welcomes travelers on Route 66 in Albuquerque was lit for the first time a few days ago.

KOB-TV in Albuquerque produced video of the lighting ceremony.

The sign, created by Zeon Signs in Albuquerque, is 25 feet long and double-sided. It’s on Central Avenue (aka Route 66) near Tramway on the city’s far east side.

The sign was funded by a $328,800 Destination Forward grant from New Mexico Tourism.

(Screen-capture image from KOB-TV video of the new welcome sign in Albuquerque)

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