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Limited-edition T-shirts raises money for Whiting Bros. sign restoration August 13, 2013

Posted by Ron Warnick in Fashion, Gas stations, Preservation, Signs.
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Retro — Relive the Route, a group that aims to improve historic preservation and tourism in the Edgewood and Moriarty area of New Mexico, is selling a limited-edition T-shirt that will help raise the funds to restore the signs at the only surviving gas station of the Whiting Bros. chain.

The group received a $3,700 cost-share grant from the Route 66 Corridor Preservation Program to restore the signs at the gas station in Moriarty. The group is raising $1,500 of its part of the $3,700 through the sales of 150 of these specially made T-shirts. Here’s the design:

The shirts go for $20 apiece. The group is selling the shirts through this site through Aug. 31 or until the shirts sell out, which ever comes first. As of Monday night, 26 shirts sold. Once ordered, the T-shirts will be delivered about two weeks after the campaign.

More about the Whiting Bros. station:

As Route 66 was being by-passed by the new interstate highway system, Whiting Bros was forced to sell its once prosperous stations. Station #72 in Moriarty, NM, was bought by Sal and Inez Lucero in 1985. The station remains almost unchanged since Lucero, a lifetime Whiting employee, took over its operation. It has become an iconic anchor on Route 66 for travelers from all over the world and has been a vital part of this small community for over 60 years. The station received a matching grant earlier this year to restore its signs and the Luceros are very close to raising their portion of the funds. The community is working to raise the last few thousand dollars to thank the Luceros for their contribution to the local economy over the years.

Also, those who buy a shirt will be invited to the ceremony unveiling the restored signs so a group photograph can be taken.

(Photos courtesy of RETRO — Relive the Route)

Vintage fashion shopping in Amarillo March 4, 2013

Posted by Ron Warnick in Businesses, Fashion.
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Andrew Evans of National Geographic’s Digital Nomad site is spending the next month or so traveling in the state of his birth, Texas.

One of his first dispatches comes from Rag and Bone Antiques, along the Sixth Street (aka Route 66) corridor of Amarillo, where Keitha Jones and Ash Marie show him vintage clothing. It’s an unexpected, fun, and charming foray.

A few excerpts from Evans’ blog post:

Indeed, Amarillo is an island amidst an ocean of land. Driving the city’s red brick roads felt like rolling waves and the street of antiques felt like a tidal pool from forgotten America. As I drifted from one store to another, I watched shoppers react to the objects they discovered with delirious joy. […]

After trying on a half-dozen outfits, Ash explained why she shops here, “The fashion in Amarillo is . . . you either buy it at the mall or you buy it used. So usually, buying it used is the better way to go. I prefer it—it’s usually more unique, something that you can’t find anymore.” […]

I wouldn’t call the Amarillo art scene booming but I would call it real.

Tucumcari used for fashion photo spread by Marie Claire magazine February 20, 2013

Posted by Ron Warnick in Fashion, Magazines, Motels, Photographs.
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In December, French fashion photographer Thierry Le Goues, model Katelyn Pascavis, and a large crew from Dodge Burn Foto descended on the Route 66 town of Tucumcari, N.M., and its landmark Blue Swallow Motel for several days for a photo shoot for Marie Claire magazine.

Le Goues and his crew shot all over Route 66 in the area. The Blue Swallow’s owners, Kevin and Nancy Mueller, recently received a copy of the photo spread, which will appear in the Spring / Summer issue of Marie Claire, on stands March 1.

You can see all 30 of the pages on the motel’s Facebook page, but here are the most Route 66-relevant images.

(Photos by Thierry Le Goués, courtesy of the Blue Swallow Motel)

John Lasseter’s Hawaiian shirts May 21, 2011

Posted by Ron Warnick in Fashion, Movies, People.
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John Lasseter, director of the 2006 Disney-Pixar animated film “Cars” and the upcoming “Cars 2,” showed a reporter his collection of more than 300 Hawaiian shirts. And, yes, he wears them.

You’ll see the Route 66 shield several times on his apparel.

I once asked a Pixar publicist about buying some of the Route 66-themed shirts. Lasseter’s shirts are custom-made and thus aren’t for sale.

The video is part of a story that will appear online next week in the San Francisco Chronicle.

(Via the Chronicle Baby Blog)

Next on the Mother Road April 23, 2010

Posted by Ron Warnick in Fashion, Music, Road trips, Television.
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Next, a fashion website based in Great Britain, recently had a film shoot on Route 66 in West Hollywood to the Mojave Desert. Here’s a behind-the-scenes video:

Here’s the finished product:

Dig the soundtrack by the Dandy Warhols.

Tying the knot on Route 66 January 10, 2010

Posted by Ron Warnick in Fashion, Magazines.
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The Brides of Oklahoma magazine released its spring/summer issue Friday, which includes a photo shoot of wedding gowns on Route 66.

A behind-the-scenes video can is below. Sharp-eyed viewers will see the Round Barn of Arcadia and the Sidewalk Highway between Afton and Miami:

The magazine can be found at these bookstores.

Not just a road trip November 19, 2009

Posted by Ron Warnick in Fashion, Road trips.
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Here is one of French fashion designer Louis Vuitton’s Journeys. You’ll probably see familiar landmarks in this clip, titled “Once Upon a Time in the West.”

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